About a month ago, W+K came out with a new ad campaign for Old Spice body wash for MEN(seen below) with Isaiah Mustafa encouraging WOMEN to make their 'man' to smell like a 'man'. This ad went viral and soon everyone [atleast all the ladies! ;)] was talking about it. It was a hit!!
For Fb: http://www.youtube.com/watch?v=owGykVbfgUE
Then Old Spice rode the wave like never before. They claimed that if Twitter users used '@oldspice' in their tweets and sent them a request, they would make personalized ads starring Isaiah Mustafa. AND they did!! They fulfilled most requests and uploaded them on youtube as replies within 1 or 2 days!!!! The videos surpassed 110 million views and passed the reach of even traditional broadcast. Way to use the online media to the MAX!!
A very famous example is seen below wherein a user JsBeals had asked oldspice to help him by posting a marriage proposal on youtube asking Jsbeal's gf to marry marry Jsbeals.
For Fb: http://www.youtube.com/watch?v=_-fLV28SkZ8
Just imagine the costs incurred and how hard the agency must have been working while churning out these videos every hour, every day! Phew!
But nothing like 'ol SALES. The sales for Old Spice increased by 107% after this YouTube Campaign...Woah!!! Im sure, noone is complaining about any costs now..are they!! PURE GENIUS!!!!!!
Never have I seen such excitement created around something as simple as bodywash, keeping it up and then ending it successfully while at peak. They finished the campaign recently...but WOW...what a finish!!! I LOVED their campaign. It was a job superbly done and well executed!
A very similar ad was done for Wild Stone Talc asking men to smell like men (seen below) but nothing like Old Spice! Although, this is a good effort, wish they had taken this further to create more buzz around WildStone. It came and is forgotten already!
For Fb: http://www.youtube.com/watch?v=stZ1niWsZbw
Wednesday, August 11, 2010
Sunday, August 1, 2010
I miss u home!
It feels good to be home. This is my comfort zone, my sanctuary, my abode, my safe-zone...my everything! Here I am not bothered with washing dishes, making my lunch or dinner...forget breakfast, rotting potatoes..or any vegetable for that matter, cleaning the floor, buying milk...chores that seem endless. This is my escape from all those things. I get to enjoy myself by being a couch potato...all bloody day!!! Nothing is more fun after a loooong, hard week!!!
I truly, truly miss you my dear...my lovey dovey home! :)
I truly, truly miss you my dear...my lovey dovey home! :)
Wednesday, November 4, 2009
Kanak, The Sun Tzu of India?
We hear so much about Sun Tzu's The Art of War. It talks about the art of fighting a war based of the strategies adopted by attackers and defenders. The Art of War helps us the-so-called marketing students take home some key learnings, learning which will help us become good (great?) marketing managers. Becoz business means war! And to fight a good war, you need strategies. I had never heard of any Indian book talk about strategies when so many great wars have been fought on Indian soil and won. Never did I hear talk about adopting the different formations like the ones used on Kurukshetra in real life situations in business.
By a stroke of luck, in the book I am currently reading called 'Mrityunjaya-The Death Conqueror' came across this one and a half page dialogue between Kanak, a trusted minister of Duryodhana, King Dhritarashtra and Duryodhana. King Dhritarashtra asks Kanak to lay down the percepts written in his book called 'The Code of Kanak', explaining what a King needs to do in order to maintain his kingdom and if need be, defend it. He has not given actual strategic positions used in war but nonetheless marvelous ideas are shared. I thought this information is too good to be kept closed up in a book. Everybody should get to read it, so that maybe we can learn something and apply it to marketing or to life in general. So here it is..
" Kanak says, "Maharaja, a man should always stand firm by his own efforts. The world fears only those who are unshakably strong. That is why all deeds have to be performed from a position of strength alone.
Never let anyone in on the weaknesses of your kingdom - let this be your main aim. Every enemy will exploit your weakness. Discover your enemy's weakness, use it to your advantage, and attack first; or else you will repent.
Draw your limbs in like a tortoise and warily extend your neck to know the lay of the land.
Never criticize uselessly. Never expose your true nature to anyone, certainly not to any official employed by you.
Prefer to keep your eyes closed if that is called for, and open them only when they have the power to destroy the world. Ears, eyes and mouth - these are in your control - so don't indulge them excessively. And remember that one's hands are also one's senses. These hands have been given to us by nature so that, whenever required, we use them to cover eyes, ears and mouth.
Even if an enemy is feeble, don't underestimate him. The Palmyra is a small plant, but in no time at all it shoots straight up to the sky. The nutmeg fruit never grows on a castor-oil plant. A spark is infinitesimal but it can create a conflagration. If you spare a baby snake, don't think it will forget to sting when it grows up. No matter how weak and small an enemy is, he can exact a heavy toll in the end. Even if such an enemy professes gentle humility for any reason, dont be taken in by his crocodile tears. Dispatch instantly to the realm of Yama any impassioned enemy out to do mischief. Conciliation, winning over by gifts, punishment, intrigue- use any means to finsih off an enemy. An enemy is like the wild pandanus - a tough and hardy plant. Even if you uproot it and throw it on a plot of barren land, it will somehow succeed in re-rooting itself. Its vicious thorns on both sides regain their sharpness.
That is why one should always smile even when angry, and talk sweetly - but always do what one wants to do.
Never speak insultingly to anyone. Speak sweetly to an enemy before attacking him, and even more sweetly after attacking.
Never allow beggars and traitors to flourish in your kingdom. Beggars encourage laziness, and traitors pass on important official secrets to enemies and foment disaffection.
Learn to suspect even those who you should not suspect; test them, and never let any free who are found wanting, for they are like fierce snakes lurking in cattlegrounds.
See that spies are located in your kingdom and your enemy's kingdom. It is not enough to have an espionage system, it is necessary for the king to become a spy himself and see that it is working. The spies planted in other kingdoms should be atheists, unmarried and liars. Such spies do not betray their country out of fear of divine punishment or because they are emotionally attached to their families.
No one should know the whole truth about your kingdom.
If after a peace treaty with an enemy, a person becomes smugly self satisfied, consider him to be a man sleeping atop a tall tree. Only when he falls off, his eyes open or not open at all. The reason is that a treaty is never a total victory. A treaty is simply an acknowledgment in writing that a compromise has been made. Therefore, rather than signing to such a compromise, it is better to defeat an enemy when he is at a certain disadvantage, whether depletion of food, geographical circumstances, his morale etc. If such conditions are not available, they should be created in order to rout him.
A raja should always keep these life's objectives in mind and act in accordance to them. If for any reason he is unable to do so, then he should transfer his royal authority to the hands of a competent and dutiful regent and proceed to his renunciation stage of his life. A raja's life is not intended to spent only in relishing exquisite cuisine, strutting about in flamboyant zari dresses and roaming in the royal chariot with a golden crown adorning his head. For a raja, and for the kingdom, peasants who grow rich harvest by the sweat of their brow in the sun-scorched fields are not felons meant for forced labor. The soldiers who fearlessly risk their lives for the defense of their country and the enhancement of its glory, like the silk cotton plant scattering its wealth, are surely not madmen. The red richness of their blood gives a shining magnificence to the nation; their flesh is the fertilizer of the national tree, whose delicious fruits are relished by king and subjects alike. What kind of raja is he, and what kind of kingdom is he ruling, who cannot be loyal to such sweat and such blood?""
*I give due credit and acknowledgment to Mr.Sivaji Sawant from whose book 'Mrityunjaya- The Death Conqueror. The Story of Karna.' this excerpt has been quoted. It is a work of fiction and not meant to hurt anyone's sentiments. Thanks.
By a stroke of luck, in the book I am currently reading called 'Mrityunjaya-The Death Conqueror' came across this one and a half page dialogue between Kanak, a trusted minister of Duryodhana, King Dhritarashtra and Duryodhana. King Dhritarashtra asks Kanak to lay down the percepts written in his book called 'The Code of Kanak', explaining what a King needs to do in order to maintain his kingdom and if need be, defend it. He has not given actual strategic positions used in war but nonetheless marvelous ideas are shared. I thought this information is too good to be kept closed up in a book. Everybody should get to read it, so that maybe we can learn something and apply it to marketing or to life in general. So here it is..
" Kanak says, "Maharaja, a man should always stand firm by his own efforts. The world fears only those who are unshakably strong. That is why all deeds have to be performed from a position of strength alone.
Never let anyone in on the weaknesses of your kingdom - let this be your main aim. Every enemy will exploit your weakness. Discover your enemy's weakness, use it to your advantage, and attack first; or else you will repent.
Draw your limbs in like a tortoise and warily extend your neck to know the lay of the land.
Never criticize uselessly. Never expose your true nature to anyone, certainly not to any official employed by you.
Prefer to keep your eyes closed if that is called for, and open them only when they have the power to destroy the world. Ears, eyes and mouth - these are in your control - so don't indulge them excessively. And remember that one's hands are also one's senses. These hands have been given to us by nature so that, whenever required, we use them to cover eyes, ears and mouth.
Even if an enemy is feeble, don't underestimate him. The Palmyra is a small plant, but in no time at all it shoots straight up to the sky. The nutmeg fruit never grows on a castor-oil plant. A spark is infinitesimal but it can create a conflagration. If you spare a baby snake, don't think it will forget to sting when it grows up. No matter how weak and small an enemy is, he can exact a heavy toll in the end. Even if such an enemy professes gentle humility for any reason, dont be taken in by his crocodile tears. Dispatch instantly to the realm of Yama any impassioned enemy out to do mischief. Conciliation, winning over by gifts, punishment, intrigue- use any means to finsih off an enemy. An enemy is like the wild pandanus - a tough and hardy plant. Even if you uproot it and throw it on a plot of barren land, it will somehow succeed in re-rooting itself. Its vicious thorns on both sides regain their sharpness.
That is why one should always smile even when angry, and talk sweetly - but always do what one wants to do.
Never speak insultingly to anyone. Speak sweetly to an enemy before attacking him, and even more sweetly after attacking.
Never allow beggars and traitors to flourish in your kingdom. Beggars encourage laziness, and traitors pass on important official secrets to enemies and foment disaffection.
Learn to suspect even those who you should not suspect; test them, and never let any free who are found wanting, for they are like fierce snakes lurking in cattlegrounds.
See that spies are located in your kingdom and your enemy's kingdom. It is not enough to have an espionage system, it is necessary for the king to become a spy himself and see that it is working. The spies planted in other kingdoms should be atheists, unmarried and liars. Such spies do not betray their country out of fear of divine punishment or because they are emotionally attached to their families.
No one should know the whole truth about your kingdom.
If after a peace treaty with an enemy, a person becomes smugly self satisfied, consider him to be a man sleeping atop a tall tree. Only when he falls off, his eyes open or not open at all. The reason is that a treaty is never a total victory. A treaty is simply an acknowledgment in writing that a compromise has been made. Therefore, rather than signing to such a compromise, it is better to defeat an enemy when he is at a certain disadvantage, whether depletion of food, geographical circumstances, his morale etc. If such conditions are not available, they should be created in order to rout him.
A raja should always keep these life's objectives in mind and act in accordance to them. If for any reason he is unable to do so, then he should transfer his royal authority to the hands of a competent and dutiful regent and proceed to his renunciation stage of his life. A raja's life is not intended to spent only in relishing exquisite cuisine, strutting about in flamboyant zari dresses and roaming in the royal chariot with a golden crown adorning his head. For a raja, and for the kingdom, peasants who grow rich harvest by the sweat of their brow in the sun-scorched fields are not felons meant for forced labor. The soldiers who fearlessly risk their lives for the defense of their country and the enhancement of its glory, like the silk cotton plant scattering its wealth, are surely not madmen. The red richness of their blood gives a shining magnificence to the nation; their flesh is the fertilizer of the national tree, whose delicious fruits are relished by king and subjects alike. What kind of raja is he, and what kind of kingdom is he ruling, who cannot be loyal to such sweat and such blood?""
*I give due credit and acknowledgment to Mr.Sivaji Sawant from whose book 'Mrityunjaya- The Death Conqueror. The Story of Karna.' this excerpt has been quoted. It is a work of fiction and not meant to hurt anyone's sentiments. Thanks.
Saturday, August 8, 2009
All i need
Murphy's law does exist. Things always go wrong. The key is to keep going, going until its gone.I heard this song recently, and since then, its become a sort of an anthem for me. Summarizes how I feel. Things have happened and nothing good has come out of it. I really just want to keep my life simple and sane...just air and sleep will do for now.
"Say (All I Need)"
Do you know where your heart is?
Do you think you can find it?
Or did you trade it for something
Somewhere better just to have it?
Do you know where your love is?
Do you think that you lost it?
You felt it so strong, but
Nothing's turned out how you wanted
Well, bless my soul
You're a lonely soul
Cause you won't let go
Of anything you hold
Well, all I need
Is the air I breathe
And a place to rest
My head
Do you know what your fate is?
And are you trying to shake it?
You're doing your best and
Your best look
You're praying that you make it
Well, bless my soul
You're a lonely soul
Cause you won't let go
Of anything you hold
Well, all I need
Is the air I breathe
And a place to rest
My head
I said I all I need
Is the air I breathe
And a place to rest
My head
Do you think you can find it?
Do you think you can find it?
Do you think you can find it?
Better than you had it
Do you think you can find it?
Do you think you can find it?
Do you think you can find it?
Yeah, better than you had it (Better than you had it)
I said I all I need
Is the air I breathe
And a place to rest
My head
I said I all I need
Is the air I breathe
And a place to rest
My head
Whenever the end is
Do you think you can see it?
Well, until you get there
Go on, go ahead and scream it
Just say it
"Say (All I Need)"
Do you know where your heart is?
Do you think you can find it?
Or did you trade it for something
Somewhere better just to have it?
Do you know where your love is?
Do you think that you lost it?
You felt it so strong, but
Nothing's turned out how you wanted
Well, bless my soul
You're a lonely soul
Cause you won't let go
Of anything you hold
Well, all I need
Is the air I breathe
And a place to rest
My head
Do you know what your fate is?
And are you trying to shake it?
You're doing your best and
Your best look
You're praying that you make it
Well, bless my soul
You're a lonely soul
Cause you won't let go
Of anything you hold
Well, all I need
Is the air I breathe
And a place to rest
My head
I said I all I need
Is the air I breathe
And a place to rest
My head
Do you think you can find it?
Do you think you can find it?
Do you think you can find it?
Better than you had it
Do you think you can find it?
Do you think you can find it?
Do you think you can find it?
Yeah, better than you had it (Better than you had it)
I said I all I need
Is the air I breathe
And a place to rest
My head
I said I all I need
Is the air I breathe
And a place to rest
My head
Whenever the end is
Do you think you can see it?
Well, until you get there
Go on, go ahead and scream it
Just say it
Saturday, April 18, 2009
Exam time
When I was young, my parents would try to bribe me with stuff to get me to do well but they understood later on that a "prize" in return of good grades did not interest me. I dont want to prove to anyone how good i am. Whatever I do, I do it for myself and no1 else. I love exams. Yes! its weird....but I do. I love competition. I believe it brings out the best in me. Exams which are actually testing intelligence, understanding and application of theories, I am up for it anytime!
But Im surprised that MBA exams here are a test of memorization. The "toppers" are ppl who are good at memorizing. Well, good for them! They have the power of reproducing things without innovation. Yay! :I
Well, I dont like to memorize stuff just coz. I want to understand. If I have understood then I dont need to memorize. I am in the MBA program to learn, if i have learned and understood but cant reproduce it in a paper in the same bulleted list the professor wrote it, its fine by me!
But Im surprised that MBA exams here are a test of memorization. The "toppers" are ppl who are good at memorizing. Well, good for them! They have the power of reproducing things without innovation. Yay! :I
Well, I dont like to memorize stuff just coz. I want to understand. If I have understood then I dont need to memorize. I am in the MBA program to learn, if i have learned and understood but cant reproduce it in a paper in the same bulleted list the professor wrote it, its fine by me!
Wednesday, March 11, 2009
7 days a week timetable
No, its not a joke.
We officially have a 7 days a week timetable from now on until our finals in the end of April. We have classes from 9 in the morning until 8.30 in the evening, most days. If its not scheduled lectures then its extra lectures. All the professors want to finish their syllabus way before the semester ends so that they wont have to rush through it in the end. Caught in the middle of this, are us, the poor students. How much can we take? No normal human on this planet, can sit on a hard chair from 9-8.30 listening to people talk, taking notes, asking questions, not looking dazed and that too with only 15 min to 1/2 hr breaks between lectures aaaaanndd do this 7 days a week? Arent we humans? Dont we need to rest? Maybe read up on what we learnt?
Hmmm! Like they tell us...maaaybe its a good thing, maaaaybe this is what MBA is all about but I fail to see how being physically and mentally exhausted helps us. How will we be able to grasp everything and isnt that the motive as an MBA student?
We officially have a 7 days a week timetable from now on until our finals in the end of April. We have classes from 9 in the morning until 8.30 in the evening, most days. If its not scheduled lectures then its extra lectures. All the professors want to finish their syllabus way before the semester ends so that they wont have to rush through it in the end. Caught in the middle of this, are us, the poor students. How much can we take? No normal human on this planet, can sit on a hard chair from 9-8.30 listening to people talk, taking notes, asking questions, not looking dazed and that too with only 15 min to 1/2 hr breaks between lectures aaaaanndd do this 7 days a week? Arent we humans? Dont we need to rest? Maybe read up on what we learnt?
Hmmm! Like they tell us...maaaybe its a good thing, maaaaybe this is what MBA is all about but I fail to see how being physically and mentally exhausted helps us. How will we be able to grasp everything and isnt that the motive as an MBA student?
Saturday, November 29, 2008
Phew
I heard horror stories about MBA but I can now confirm those from personal experience....they give u nightmares! hehe!
My earlier blog was in Aug....its now dec (almost)...shoot! I didnt write a single blog all this while!
Why? Coz I am tired...........!!!! Lectures every day! I've forgotten wats its like to go out and actually have some fun! Ive forgotten how it feels to clear your head after lectures get over!?!?! The only "fun" we get to have is to get a lecture off (by mistake)! "Woo Hoo!!! Yippie! We get to have a delayed lunch then!!!" Hmph! :/
Now, we have finals coming up next week....yeah i know...I should be studying! But what to do? My brain-o is fried-o! Ok, Im starting to feel guilty now....I should get back..
Laterz then..
My earlier blog was in Aug....its now dec (almost)...shoot! I didnt write a single blog all this while!
Why? Coz I am tired...........!!!! Lectures every day! I've forgotten wats its like to go out and actually have some fun! Ive forgotten how it feels to clear your head after lectures get over!?!?! The only "fun" we get to have is to get a lecture off (by mistake)! "Woo Hoo!!! Yippie! We get to have a delayed lunch then!!!" Hmph! :/
Now, we have finals coming up next week....yeah i know...I should be studying! But what to do? My brain-o is fried-o! Ok, Im starting to feel guilty now....I should get back..
Laterz then..
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